Highgear Enduro v. New Balance Nduro

What's the deal here? I found the New Balance Nduro at Kohl's. I made a note then surfed the web for the watch and deals. Here's the New Balance watch.




Then I surfed around and found the Highgear Enduro. Here's what it looks like.


Same exact watch, different logo at top. I bought the Highgear for $14 with free shipping from Amazon. It's a little smaller than I wanted, and it has red in the strap and the face. I don't like red at all, and I generally don't like color on my digital watches. Still and all, a solid watch. I give it a 7. Not sure why it was so cheap when other Highgear watches are so expensive.